See how companies across Africa use Paurtal to automate operations, grow revenue, and serve customers better through WhatsApp.
FashionHub Douala is a fast-growing clothing retailer with 3 physical stores and an online catalogue serving customers across Cameroon. Founded by Cynthia Mbarga, the brand specialises in contemporary African fashion and has a loyal following of over 12,000 WhatsApp contacts.
Managing thousands of WhatsApp conversations manually was burning out staff. Orders were lost in chat threads, follow-ups were inconsistent, and there was no visibility into which customers were loyal versus one-time buyers.
Within 8 months, FashionHub saw a 340% increase in repeat purchases, grew revenue 4.2x, and reduced response time from hours to seconds. The same team now handles 10x the volume.
Before Paurtal, I had 4 people doing nothing but replying to WhatsApp all day. Now we handle 10x the volume with the same team, and our customers actually feel more looked after.Cynthia Mbarga, Founder and CEO, FashionHub Douala
GreenGrocer SA delivers farm-fresh produce directly to households and small restaurants across Johannesburg. Co-founded by Sipho Dlamini and Lerato Khumalo, the company grew rapidly from a WhatsApp group into a structured delivery operation.
Customers sent orders via freeform WhatsApp messages, staff manually copied them into spreadsheets, and errors caused wrong deliveries. During peak season, 15-20 orders per week were lost to miscommunication.
Order processing dropped from 3 hours to 35 minutes each morning. Payment reconciliation saves 2 hours every evening. Now processing 2,400 weekly orders with a 97% on-time delivery rate.
We went from spending 3 hours processing each morning's orders to under 35 minutes. The payment reconciliation alone saves us 2 hours every evening. Paurtal basically gave us our evenings back.Sipho Dlamini, Co-founder, GreenGrocer SA
TechServe Yaounde provides IT infrastructure, managed cloud hosting, and technical support contracts to SMEs and government agencies. CEO Patrick Fotso built the business on referrals, but growth had plateaued.
Most leads came via WhatsApp but disappeared without follow-up. The sales team of 3 had no shared visibility into prospects. Deals stalled in informal chat threads with no data on pipeline value or close rate.
Within 6 months, TechServe went from 4-5 new clients per month to over 25 qualified leads, with a 68% conversion rate. Monthly recurring revenue grew 3.1x.
Paurtal turned our WhatsApp from a messy inbox into a proper sales machine. My team finally has a system, and I finally have visibility into what is actually happening with every deal.Patrick Fotso, CEO, TechServe Yaounde
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